Mark Nichols is know for many things, depending on who you’re talking to. He’s known for being a world class fisherman by many. Some know him as the guy that created the first artificial shrimp lure. He is probably best known for being the founder and owner of the D.O.A. Lure Company. Recently we had a chance to sit down with Mark and get his insight on today’s lures and how artificial lures have evolved over the years. This is a interview from a saltwater fishing icon that you don’t want to miss.
Contributor: Captain Tim Wilson, Editor & Chief