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14 Aug

Interview With D.O.A. Lures Founder, Mark Nichols

Mark Nichols of D.O.A. Lures recently sat down with us to talk about the latest and greatest lures from D.O.A. . Your sure to find Mark’s perspective both interesting and informative. He’s often credited for being one of the key innovators in artificial lures. He’s also widely know as the initial creator of the first artificial shrimp lure.

Sit back and enjoy this 20 minute conversation from one of saltwater fishing’s tackle leaders that has in many ways changed the way we fish.


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